About Us
We’re a small family run business from the Fraser Coast, inspired by the way we love to spend our weekends - out on the boat, camping by the dam, or exploring the great outdoors together.
At Frankly Outdoors, we wanted fishing shirts that looked as good as they performed. That’s why we design shirts with UPF 50+ sun protection, quick-dry technology, and antibacterial comfort – without the big shark prints.
Our shirts are made for women who love adventure, whether it’s a day fishing on the bay, camping by the fire, or soaking up the sun along the coast. With tropical-inspired designs and a relaxed fit, they’re shirts you’ll actually want to wear – from the beach to the bush, and everywhere in between.
We’re proud to be building a brand that reflects our family lifestyle here on the Fraser Coast, and we can’t wait for you to join us on the journey. 🌊🌿🎣
Jana xxx