About Us

🌊 Welcome to Frankly Outdoors! 🌺

I’m a mum to one adventurous little boy, Franklin, and at the start of 2024 we made the big move from the Central West of NSW to the beautiful Fraser Coast. We swapped our country lifestyle for a beachside one — and we absolutely love it.

Back in Central NSW, I ran a successful sunshirt business within the equine industry, but when we moved to Hervey Bay, I saw a new need. Everywhere I looked, fishing shirts were covered in giant sharks and loud graphics… nothing soft, nothing beautiful, and nothing made specifically for women.

So I created Frankly Outdoors — named after my boy, and built from my love for the outdoors.

Here at Frankly Outdoors, I design UPF 50+ women’s sunshirts and fishing shirts featuring gorgeous, feminine patterns and artwork. Every shirt is made with purpose: to help women protect their skin without feeling like they have to wear something dull or masculine.

We live the lifestyle ourselves — beach days, boating, camping — so every design is tested and worn by me before it makes it to you.

Thank you for being here and supporting a small, local business with big dreams. 💙

Stay sun safe, stay stylish, and stay frankly outdoors. 🌞✨

Jana xxx